The Clothes Show Live has undertaken some research and come back with some interesting information about how women shop for, think about, and wear clothes. Well, I say interesting – some of it probably won’t come as a surprise!
According to their findings, the average woman spends £1000 on clothes every year, but only actually wears about 30% of the clothes in her wardrobe.
A woman’s favourite item of clothing is whatever she feels the most attractive in – and favourite items, which cost on average less than £50, are kept for as long as 12 years!
Now I personally probably don’t spend £1000 a year on clothes (as much as I’d love to!). But if I include clothes for the kids as well then it’s at least that much. Chloe is growing up fast (too fast) and is getting right into fashion at the ripe old age of 11. I do like to look good for Pete though, and some nice new clothes or plus size lingerie from Marisota always gives me a confidence boost.
I used to be a bit of a hoarder when it comes to clothes – I kept all these outfits in the hope that one day I would slim into them. Well now I’ve had a big clear out and taken them all to Oxfam. I am the size I am and I’m happy with that! There’s no point clogging up your wardrobe with clothes that don’t fit you. Everything from the Marisota plus size fashion collection fits me perfectly, and it’s so nice to open your wardrobe in the morning and know that you can look good in anything in there. Also, Marisota clothes are fashionable, but not too trendy, so I know I will get years of wear out of them and they won’t look out of date – or worse, old-fashioned!
The research also returned some of those dubious statistics about how often women think about clothes shopping – apparently ¾ of those interviewed daydream about buying clothes and handbags once per minute! I’m sorry but if you thought about something every 60 seconds you could never get anything done. No prizes for guessing what men are supposed to think about every 60 seconds…
Although I have been thinking about getting this red satin shirt… I think it will be lovely and festive for Christmas day. What do you think?

I’ve not been thinking about it every 60 seconds though – honest!